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10 courses found.
MARKETING (B55)  (Dept. Info)Business  (Policies)FL2024

B55 MKT 370Principles of Marketing3.0 Units
SecDays       TimeBuilding / RoomInstructorFinal ExamSeatsEnrollWaits
01-T-R---11:30A-12:50PBauer / 230 GonzalezExam last day of class444419
Actions:BooksSyllabus
Syllabi are provided to students to support their course planning; refer to the syllabus for constraints on use.
02-T-R---1:00P-2:20PBauer / 230 GonzalezExam last day of class444422
Actions:BooksSyllabus
Syllabi are provided to students to support their course planning; refer to the syllabus for constraints on use.
03-T-R---4:00P-5:20PSimon / 109 GonzalezExam last day of class404021
Actions:BooksSyllabus
Syllabi are provided to students to support their course planning; refer to the syllabus for constraints on use.

B55 MKT 4095Entrepreneurship Marketing Methods1.5 Units
Description:Growing a startup requires sales and marketing strategies that are unique to those utilized by established organizations. This reality helps to explain why a scroll through LinkedIn or Twitter will likely introduce entrepreneurs to concepts such as "product-led growth" and "flywheels." It also explains why a search for "startup marketing" on Google will introduce them to ideas often referred to as "growth hacks." The challenge for founders as they work to apply these ideas is that they most often lack substance, specificity, and or actionable insight. These examples highlight the nuance of successfully marketing a startup, entrepreneurs' demand to learn these nuances, and the difficulty of correctly learning how to do the right things and do them well. These challenges are compounded by the fact that startups are resource- and time-constrained so they must learn how to prioritize driving customer acquisition, retention, and loyalty. Finally, startups must have a technology roadmap and measurement framework to optimize over time. This course will ensure that Olin students have this knowledge and expertise while also putting them in a position to help existing startups better grow their businesses. It is recommended that students take MKT 4095, offered as a Mini A course which will prepare you for the experiential course MKT 431E, Marketing Metrics, offered as a Mini B course where you will work with a real client on a specific growth initiative, applying what was learned in this course. It is not required, just recommended. Prerequisites: MKT 370 or MGT 421 or MGT 424, MKT 400I or ENG 324 or MGT 106E or L11 105 or I60 105.
Attributes:
Instruction Type:Classroom instruction Grade Options:CPA Fees:
Course Type:HomeSame As:N/AFrequency:Spring / Summer / History

B55 MKT 431EMarketing Metrics1.5 Units
SecDays       TimeBuilding / RoomInstructorFinal ExamSeatsEnrollWaits
01M------4:00P-5:20PSimon / 241 WallNo final10102
Desc:This is an experiential course that takes place outside of the classroom. Additional details to follow regarding the format for any other team meetings.
MINI-BStart: 10/22/2024   End: 12/18/2024
Actions:BooksSyllabus
Syllabi are provided to students to support their course planning; refer to the syllabus for constraints on use.
Label

Home/Ident

A course may be either a “Home” course or an “Ident” course.

A “Home” course is a course that is created, maintained and “owned” by one academic department (aka the “Home” department). The “Home” department is primarily responsible for the decision making and logistical support for the course and instructor.

An “Ident” course is the exact same course as the “Home” (i.e. same instructor, same class time, etc), but is simply being offered to students through another department for purposes of registering under a different department and course number.

Students should, whenever possible, register for their courses under the department number toward which they intend to count the course. For example, an AFAS major should register for the course "Africa: Peoples and Cultures" under its Ident number, L90 306B, whereas an Anthropology major should register for the same course under its Home number, L48 306B.

Grade Options
C=Credit (letter grade)
P=Pass/Fail
A=Audit
U=Satisfactory/Unsatisfactory
S=Special Audit
Q=ME Q (Medical School)

Please note: not all grade options assigned to a course are available to all students, based on prime school and/or division. Please contact the student support services area in your school or program with questions.