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MARKETING (B55)  (Dept. Info)Business  (Policies)
B55 MKT 470EPricing Strategies3.0 Units
Description:Marketing strategic decisions require long-term planning and are often costly to change once implemented. They often involve more than one marketing mix variable (price, advertising, promotions, loyalty program) that have to be consistent with a firm's core competencies and complementary with each other, with the purpose of establishing competitive advantages over competitors. A good strategic planning requires careful analysis of market environments related to customers and competitors of a company. With the development of the information technology in recent decades, companies have collected valuable data, either by themselves or from third-party data providers, on customers and competitors. The biggest challenge for most companies, however, is how to use the data for strategic decision-making. The objective of this course is to provide a comprehensive framework to help understand the strategic situations of firms and trade-offs in the decision-making. This course covers some analytical and modeling techniques but the focus is on the use of analysis results. It provides students the fundamental knowledge of analyzing data and solving business problems that have long-term impacts on business. Different marketing topics will be covered. One example is customer analysis, which is the most important strategic component for marketers. Other topics related to market competition, including competitor analysis, positioning, product and entry strategies, pricing and advertising planning will also be covered. The goal of this course is closely related to two of the four pillars of excellence of Olin, "Values based and data driven" and "Entrepreneurial" This course is analysis driven, with the focus on better use of data. Doing so helps to develop initiatives for strategic planning to better compete in the market. Prerequisite: MKT 370.
Attributes:
Instruction Type:Classroom instruction Grade Options:CP Fees:
Course Type:HomeSame As:N/AFrequency:Annually / History
Label

Home/Ident

A course may be either a “Home” course or an “Ident” course.

A “Home” course is a course that is created, maintained and “owned” by one academic department (aka the “Home” department). The “Home” department is primarily responsible for the decision making and logistical support for the course and instructor.

An “Ident” course is the exact same course as the “Home” (i.e. same instructor, same class time, etc), but is simply being offered to students through another department for purposes of registering under a different department and course number.

Students should, whenever possible, register for their courses under the department number toward which they intend to count the course. For example, an AFAS major should register for the course "Africa: Peoples and Cultures" under its Ident number, L90 306B, whereas an Anthropology major should register for the same course under its Home number, L48 306B.

Grade Options
C=Credit (letter grade)
P=Pass/Fail
A=Audit
U=Satisfactory/Unsatisfactory
S=Special Audit
Q=ME Q (Medical School)

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No section found for SP2025.